Our Story
How It All Began
Every great story starts with a dream—and ours began on a Saturday afternoon at Betty’s kitchen counter. Two friends with more than 30 years in Myrtle Beach real estate and property management experience, Betty and Sherry shared a vision: to create beautiful, thoughtfully designed spaces where guests could feel at home, unwind by the beach, and make memories that last a lifetime. We believed that by focusing on quality over quantity and caring for every detail, we could build something different—something better. That dream became Saltwater Grande, a boutique company specializing in Myrtle Beach vacation rentals and property management.
Armed with determination, coffee, and more than a few notebook scribbles, we laid out a plan. In June 2019, that plan became reality with the opening of Saltwater Grande.
Growing Through Challenge
In the beginning, Saltwater Grande was just two divisions—our Myrtle Beach real estate brokerage and a small vacation rental management program. With only four homes under management, we knew every property by heart and every guest by name. Those early months were a whirlwind: applying for licenses, building an office from scratch, and navigating a legacy industry ready for change. We set out to break the mold, using innovation and technology to elevate the North Myrtle Beach vacation rental experience in a competitive market.
Momentum built quickly—we grew to 14 homes in just a few months—but then the world stopped. COVID hit, and overnight the short-term rental management industry paused. Bookings were canceled, refunds processed, and uncertainty became the daily norm. It was one of the hardest seasons of our lives, both personally and professionally. But giving up was never an option. We doubled down on communication, cared for our owners and guests, and trusted that perseverance would carry us through. And it did.
Expanding Our Vision
By mid-2020, as the world cautiously reopened, guests came rushing back—and so did homeowners. Many homes needed upgrades to meet new expectations. That realization sparked the birth of Saltwater Grande Design, our vacation rental interior design division in Myrtle Beach, where we refresh, update, and reimagine homes into guest-ready spaces that maximize owner returns.
COVID also reminded us of the importance of diversification. Out of challenge came growth. We launched Saltwater Grande Properties, our long-term rental management in Myrtle Beach, and later expanded into housekeeping and maintenance services. From estate care to local homeowner support, these services stabilized our business and strengthened our ties to the community we love.
A Diverse and Dedicated Team
What started at a kitchen counter is now a company managing nearly 90 properties and supported by a dedicated team of nearly 30 professionals—cleaners, inspectors, maintenance technicians, Realtors, and support staff. Each plays a vital role in delivering the standard of excellence we promised from the beginning. Together, we’ve built something larger than ourselves: a family of professionals united by a shared mission to provide trusted Myrtle Beach property management and vacation rental services.
We are proud members of the Vacation Rental Management Association (VRMA), a global leader in professional standards and education for vacation rental managers. Our membership underscores our commitment to excellence and industry best practices.
From charming beach condos to elegant estate homes, every property in our portfolio is a reflection of trust. Our owners believe in our commitment, and our guests experience it in every detail—from check-in to checkout.
Looking Ahead
The road hasn’t always been easy. We’ve faced challenges and celebrated victories, but one thing has never changed: our belief that hospitality, integrity, and community come first. As Saltwater Grande continues to grow, we remain dedicated to serving our Myrtle Beach and North Myrtle Beach vacation rental owners, guests, and neighbors with the same care and integrity that inspired us from day one. We don’t just manage homes—we help create memories, strengthen communities, and prove that even the biggest dreams can grow from a kitchen counter conversation.
